To the average eye, swimwear might look like the easiest clothing item to design and manufacture. After all, there’s not a lot of it and the purpose is pretty clear. However, the aspiring swimwear brand owner knows that designing a bikini can often be trickier than making a formal suit.
Since a bikini reveals the physique more than it covers, the designer has to ensure that the piece complements and enhances the wearer’s features. But how do you do it when there are so many issues regarding body types and individual preferences? Well, you take your inspiration from the swimwear trends 2024. Follow this discussion to understand better.
Top Swimwear Trends 2024
Any aspiring swimwear brand must study the trends first. The chance of success with an unprecedented design is low in the case of swimwear. That’s because most women are quite sensitive about their beachwear and many wouldn’t want to take a fashion risk by sporting something too uncommon. So, here are some of the design trends you can consider-
Crochet Swimwear
There are two types of crochet bikinis- aesthetical and detailed. The Aesthetics fully embrace the crochet styles. The entire swimwear would be interlocking loops of threads or yarn. The fabric is stretchable and there are adjustable ties. As a result, women of all age groups and physique types can comfortably and confidently wear these swimsuits.
Crochet bikinis stand out from other swimwear in terms of graphic patterns since they are mostly handmade. In contrast, traditional factory-made swimwear lacks this uniqueness in design. Plus, the weaving technique of crochet permits airflow in the garment and makes it lightweight. Therefore, these swimwear are excellent for humid summers.
Detailed Crochet Swimwear isn’t fully dedicated to the design type. They are essentially traditional swimwear with a crochet detail (a flower, pattern, design, etc) attached to it. These can be a good choice for bikini photoshoots.
Sports Performance Swimwear
Many women are planning to spend their beach vacations playing volleyball, surfing, swimming, and other athletic endeavors instead of merely relaxing and sunbathing. For them, Sports Performance Swimwear is the best option. These bikinis are designed for smooth and fast movement in the beach environment.
Firstly, these swimwear are resilient to the environmental forces on a sea beach. In other words, sand, saltwater, chlorine, etc. wouldn’t harm the fabric’s quality. Meanwhile, traditional swimwear easily decays when exposed to these factors for a substantial amount of time.
Sport Performance Swimwears are designed for support and function. For instance, compressive fabrics can support the chest and hips for better posture and form during activities. The material is also drug-free. As a result, the wearer can smoothly cut through water when swimming. Plus, the fabric is quick drying.
Classic One-Piece
The one-piece swimwear is always trending. It’s the best choice for women who are looking for maximum coverage but still keep the attire relaxing and revealing enough. These suits will cover the whole torso and only expose the limbs. Varieties of the one-piece include athletic cuts and figure-flattering shapes.
A major advantage of the one-piece is its versatility. Since it provides maximum coverage, the swimsuit is suitable for all occasions. It can be worn on the beach for sunbathing or swimming in a family pool. The one-piece also makes a great bodysuit under other garments.
This is also one of the most secure swimsuits someone can wear. Unlike two-piece bikinis, it has no chance of slipping and thus permits more freedom of movement. Plus, the maximum coverage ensures better protection from the harmful UV rays of the sun.
Although the one-piece covers up the body more, it doesn’t need to reduce its appeal. You can add features like tummy control and bust support to a one-piece and make it figure-flattering.
Normal and High Contrast Swimwear
Aspiring swimwear brands should consider both color types when launching bikinis. High-contrast variations feature eye-catching vibrant colors. There can be a mix of very dark and extremely light colors to create stunning visuals. Meanwhile, normal-colored swimsuits are usually monochrome with mild tones. As a result, they don’t catch the eye so much.
Someone who is looking to draw as much attention as possible from beachgoers can benefit from high-contrast swimwear. For instance, models for a fashion-forward photoshoot and magazines. The bold colors of the swimwear will complement the figure and create a captivating silhouette against the lighter beach background.
In comparison, monochromic bikinis usually have more earthy tones like pastel, navy blue, light green, and such. It’s good for lifestyle and family photoshoots. In simple words, these are best for women who don’t want to draw undesired male attention.
Two-in-one Swimsuits
The convertibles or two-in-one swimwear are wearable on both sides. As a result, someone can easily carry or buy one swimsuit instead of two. This can be a great option for social media models who plan to take tons of photos on the beach sporting different attires in each one.
The convertible swimsuit saves the customer money and space. Many also deem it as an environment-friendly option since you are reducing the carbon load associated with manufacturing one more swimsuit.
High-cut Bikinis
For many women, the point of wearing a bikini is to share their natural beauty with the rest of the world. High-cut bikinis, also known as Brazilian cuts or cheekier cuts, are perfect for them. These bikinis leave very little to the imagination since they are the most revealing swimsuits.
A high-cut swimwear will have higher leg lines. It will minimally cover the buttocks, the bust, and other prominent features of the female physique. These qualities make these bikinis the first choice in bold or adult-themed photoshoots. Plus, the minimal coverage leads to a lesser number of tan lines.
Swim Skirts
Women who find bikinis too revealing can comfortably wear Swim Skirts. These are essentially elongated swimsuit bottoms with a built-in short. The designs cover up the thighs more than traditional bikinis while preserving the relaxing beach vibes. The skirts can be short or mid-length.
Unlike normal skirts, Swim Skirts are made of nylon, spandex, or similar stretchy fabrics. They tend to be quick-drying and drag-free. Which means the wearer can readily jump in and out of the water. These skirts can have a normal or wrap design.
Swimsuit Design For Different Physiques
People have different kinds of physiques and a single type of swimwear won’t do justice to all of them. To be a truly inclusive brand, your swimwear should celebrate all body types so that all women can wear your products with comfort and confidence. Learn the swimwear trends of 2024 for various feminine shapes.
Hour-Glass Shape
The hourglass shape is considered the most aesthetically pleasing and symmetrical female body type. Women who have it usually achieve it through genetics, diet, and hours in the gym. So, naturally, they want swimwear that complements their hard-earned physique properly.
For these clients, you can introduce a line of halter-top bikinis with high-waisted bottoms. A halter top will support the chest perfectly while drawing attention to the proportionate shoulders. At the same time, the high-waist bottom emphasizes the waist and naturally curvy hips. Thus, the design effectively complements all the hallmarks of the hourglass figure.
Zero Figures
Zero Figures were all the hype during the 2000s and some models still strive to achieve that look. Meanwhile, many women have a naturally high metabolism and possess that same body type commonly known as ‘Skinny’. While the zero figure boosts confidence in high-end models, it can also make some women too self-conscious to wear a bikini.
For these clients, you can create a one-piece with ruffles or embellishments. Zero figure tends to be less curvy in the chest and hips area. A one-piece can create a continuous outline and define the curves better. Plus, the embellishments can add some volume to those target areas. You can also add some padding to create a busty appearance.
Plus-size Physique
Many plus-size people are confused about what kind of swimsuit is best for them. Some women with this body type might prevent wearing a bikini altogether. This is quite a sensitive issue in current culture. As a result, you won’t build an inclusive swimwear brand unless you can offer suits exclusively for plus-size clients.
The best option here is the Tankini or one-piece suit. You can add some ruching in specific areas to camouflage the problem areas. You can also incorporate tummy control and shapewear technology in these suits.
Dark or solid colors are best for plus-size Tankinis as they create a slimming effect. Meanwhile, small prints on the swimwear will create a balanced look since they don’t let the eyes rest on a specific body part.
Tall Physique
A strong height (above 5’9”) is a blessing. However, tradition deems it a masculine feature that many women would want to tone down while at the beach or shooting photos.
Here the trick is to alter the long continuous lines of the tall physique. Bikinis with ties, cut-outs, and similar details can achieve this. Bright colors are another way to take away the focus from excess height since they make the physique less broad and elongated. Horizontal stripes can also make the wearer seem smaller than they actually are.
Short height
Small women can appear taller by showing a lot more legs. So, a high-cut bikini bottom is a good option. You can also design the top with some extra padding so it fills up the bust well. To create the illusion of height you might add vertical stripes to the design. Higher necklines and halter straps can also have the same effect.
Things To Consider When Designing A Swimwear
Well, the first two things are the current trends and the various body type categories. Apart from that you have to consider a few more things to design a truly functional, comfortable, and protective swimwear that sells fast this summer.
Design For Activities
You might lose focus on functionality while dedicating too much time to the appearance. Of course, the swimsuit should make the wearer look good. But it should also have the proper features for functionality.
First of all, it’s swimwear. So, prioritize a drag-free design that allows smoother movements in the water. Ensure proper lining unless you want the swimsuit to become essentially transparent when wet. The seams should be flat so that they don’t chafe the skin during activities. Use corrosion-resistant material for hooks and zippers.
Fabric selection
Choose fabrics with good stretch recovery. Otherwise, the suit will become misshapen when stretched in water.
Swimsuits have to deal with chlorine, saltwater, and other factors. So, the fabric of your choice must be resistant to their damage. They should be quick-drying for better comfort and athletic activities. Keeping all these conditions in mind, Nylon and Spandex seem like a good choice of fabric.
Another important consideration is sun protection. UPF-rated fabrics can save the skin from harmful ultraviolet rays of direct sunlight. A UPF rating of 30-50 should be protective enough.
Adjustability and Customization
No two bodies are the same. So, the more customizable and adjustable your swimwear the more it would sell. Soft cups and underwire can offer proper chest support to the wearer. Meanwhile, adjustable straps are the solution for varying bust shapes and sizes. You can also introduce interchangeable tops and bottoms for more customization.
Website and Social Media
You might want to launch your social media pages and website before you even manufacture the first product. This will help you create a sales funnel and sell the products fast once they actually come into existence. Your website and social media also help to effectively convey your swimsuit company’s message and establish the brand.
Work on your website’s SEO so that your company appears on the top of the search results whenever someone types in ‘Swimsuits’,’ bikinis for plus size’, and such. You can create digital samples of your product and hold social media polls to find out which one the followers love the most.
Another way you can leverage social media is by partnering up with influencers. You can create some primary samples and have Instagram celebrities sport them on their million-view-grabbing photos.
Partner With An Experienced Manufacturer
While you are the brains and talent behind your brand’s swimwear, the manufacturer is the brawn. All your efforts will be wasted if they don’t do a good job. So, partner with a manufacturer who provides fast sampling and can handle bulk production when the orders come flying from all directions.
MGOO beachwear can be a great option in this case. We’ve been manufacturing swimwear for nearly two decades. Our partners include reputed brands like WeGo and Speedo.
We can develop a sample for you in as quickly as 3-10 days. Thus, saving you time and minimizing the chance of any dissatisfaction with the final product. Our minimum order quantities are also flexible. For instance, you can order us to manufacture only three hundred pieces of swimwear. Experiment with it and if things look bright place a larger order.
Conclusion
Keeping track of the Swimwear Trends 2024 is essential to create a fast-selling line of swimwear. Design a product that is made from high-quality material and can survive various forces of nature.
Lastly, partner with a manufacturer like MGOO who will value the relationship and sustain it for the long term. Don’t hesitate to contact us for any support.
